...I say the fun and challenge of SPQR had a cohesive effect on those of us who lived (day and night) trying to follow all the clues etc.

Is there a chance that something similar might be developed for AW, say an absorbing ongoing challenge 'game' that could energise the old folks and bring in the new?

Developing the hoods is fun and challenging, as we discovered in the recent contest, but a well developed site wide or even world specific challenge as SPQR was....now THAT would be a blast to say nothing of possible increased revenue...:)