Actually - it is how a writer's choice of words can make an impact. Is it a strong impact? It is a weak one? It is no impact at all. We've taken so very well-known verses (at least here in the US) and rewritten them. The meaning of the phrase is the same, but the impact has been lessened by different word choice.

A Tales of Two Cities:

It was the best of times, it was the worst of times.

A very dramatic opening.

But if you change the word choice to:

The time was good, the times was bad.

It doesn't make much of an impact...

(And for those who don't know who Dr. Suess is...please see The Cat in the Hat himself!)