Dude, Drink your wine, your beer or whatever gets you through, you are joining me in our angst. I remember when Lotus asked me to become the editor of the Egyptian Acta, I was so excited and it didn't take long to realize, that no one ever reads it, but then I learned some people do, there is a bit of some people read and other's don't, and I realized I need to talk to the people who do read.
As long as you have a voice, use it, how ever you find it.